CHOICE PROJECTS

Eaton Chelsea Toronto

B2C/B2B: Hotel, F&B

Creative Director/Copywriter/Account Manager

After 37 years, Canada's largest hotel learned that Langham Hospitality Group, a subsidiary of Hong Kong based Great Eagle Holdings, would assume management and rename it the Eaton Chelsea Toronto. The transition would require a fast turn-around to transform the property from the bottom up. And it would need an international consumer and B2B campaign to introduce the new beginning for Canada’s largest hotel.

*Art Director/Design Eli Stein

Chommerce Healthcare Solutions

B2B: Medical Supply

Content Strategist/Creative Director/Content Writer/Project Manager

Chommerce Healthcare Solutions is a boutique medical supply company serving large institutions. Without a brand and stuck needing needing a fast two page website, the project involved developing the content and communication strategies, creating a tagline and developing meaningful copy that brings the visitor to action. The client reports prospects and current customers are asking deeper questions that started with the website.

*Art Director/Design Maria Friske

Empire State Development

Promotional Marketing

Ideation and Execution

Empire State Development needed a place to display an oversized banner in Western NY. Inspired by community pride for Rochester, NY's famous lilacs, we tapped into a large festival and created a Guinness World Record event around the banner. Using outdoor, social media and public relations the campaign brought an enthusiastic crowd of 2,297 people together to form the World's Largest Human Flower— a lilac - officially shattering the Guinness World Record previously set in Farnborough, Hampshire, England.

Toronto Eaton Centre

Feature Article

Q. What do you do when you have 236 stores, 2,167,000 sq ft of retail, 30 restaurants and numerous special events? A. Set up the feature like a fashion magazine!

JCC

Monthly Magazine

Content Writer/Copywriter